woke is a post colonial attitude that assuages my white guiltmade in china by terracotta serfs:

it is good to be woke. i am in favour of recognising people’s struggles, but sometimes it seems in society that the only political agency we have to back up this wokeness is to consume x type of product rather than y.

i do try and research brands that are ethical. but i am no saint. not at all. i am selectively blind to the suffering i (indirectly?) endorse by buying products from producers unknown, in circumstances i choose to be ignorant over.

and even if i do manage to only buy ethical products, what does that say of the many people who can’t afford to do this? a few well meaning middle class people buying organic soya milk doesn’t stop the amazon being deforested for palm oil.

so sometimes it feels like our options are to try and be good, achieve nothing, and live with cognitive dissonance. or to choose ignorance and have a shot of being happy.